Under the theme of insects, here is the new summer 2020 motif, designed in collaboration with the company Öko Creations . I'll tell you about the process behind our exclusive designs, but just before that, here are a few lines that explain why insects are featured at PEAKBWA!
Some dazzle us with their eccentric shapes and vibrant colors. Some scare us (a little), with their sting, their protruding eyes or their sticky skin… But whether we like them or not, insects play an essential role in maintaining the balance of ecosystems and life on earth.
These small beings of the animal kingdom do indeed have a major ecological role. Besides being an important part of the food chain - fish, amphibians, birds and mammals feed on them - insects wear many hats. Pollinating insects pollinate flowers by foraging and carrying pollen from one flower to another.
In addition, their work is essential for the growth of fruits and vegetables! Insects living in the soil participate in their regeneration. As they move, they dig small tunnels that allow soil aeration and loosening, which promotes plant root growth.
Decomposing insects are great emptiers that feed on dead plants and animal carcasses. The decomposition of this organic matter helps nourish the soil and make it fertile.
What are your favorite insects? Here we like the firefly, the yellow ant and the admiral! ;)
Text by Claire Lacroix, Geographer
Here's the creative process behind almost every design you'll find in our clothing and accessories collections.
photo Mylène Dupré
ideation / inspiration / brainstorming
It is fundamental for me to draw what looks like us and what speaks of our history. It is undoubtedly my past as a stage designer and prop designer for the performing arts that prompts me to think about every detail staged on our fabrics. Our reasons tell you about the importance of protecting our resources, our environment and our bugs, because I firmly believe that we protect what we know. I like to believe that children will invent a little story by observing the garment received!
For the motive "La Brigade", I wanted to emphasize the importance of pollinators. The reason " Frima »Meanwhile, represents global warming, pictured in a playful way!
It starts with an idea, a theme to explore. A search for inspiring images follows. From images and colors, I put together a painting ( mood board). When the pattern is drawn together, these steps are done as a team!
photo Mylène Dupré
As a graphic designer, I work almost exclusively with Illustrator software and my best friend: my graphics tablet!
I start to draw several elements individually, with which I quietly compose a thematic fresco.
first draft / the collaboration to its PEAK!
I send the first sketches to my partners at Öko Créations. There follows a series of emails, exchanges of files and objective comments to improve the composition.
I like the maxim that says that alone we go fast and together we go far. This is exactly how I perceive working with the girls from Öko Créations.
The creation and drawing stage takes an average of 10 to 15 hours. It can take up to 30 hours for some designs to be drawn!
photo Marie-Ève Nagant
the pattern on his thirty-one
I prepare a file for printing the fabric that I send to my printer. He then prints the pattern onto our super soft recycled fabric.
The fabric is sent to our various local cutting and sewing shops, and the items in our collections are assembled and then labeled by my employee of the month (retired mom!) With labels that I also designed (it's convenient to be graphic designer!) and has it printed on recycled cardboard.
Each new motif must be named. This is my favorite step! I can finally present the motif on which I have been working for several months. On the PEAKBWA Facebook page, I invite you to give your ideas in order to find the best name for the youngest. The winner receives a prize.
launch of the collection
This is how it works in the shop in PEAKBWA!
See also the other patterns drawn in collaboration with Öko Créations.
If you want to have a pattern that reflects your nature, we also offer pattern drawing service for business. Our products are offered so well as gifts during the tourist season; promote your region with a design drawn by PEAKBWA! Contact us to find out more.